21/03/2023: Swaffham high street set to bloom this summer

A Norfolk market town centre will see an explosion of greenery and scented herbs this summer thanks to an investment by Historic England and Breckland Council's Market Town Initiative programme. 

Starting in late March, contractors will be installing four large new trees alongside the eastern side of Swaffham's high street. Six large planters which will include olive trees and herb garden bases will also be put in place. The work will create an attractive green walking trail from the Swaffham town centre bus stops and along the main high street, taking shoppers and visitors past a wide variety of independent shops and hospitality venues. 

Cllr Paul Claussen, Breckland Council's Executive Member for Economic Development and Growth, commented: "The new trees and wonderful herb planters will fit in perfectly within Swaffham's conservation area and provide a delightful green backdrop for pedestrians walking around this wonderful historic market town. I hope this initiative, funded through our Market Town Initiative and linked to our environmental commitments, will see the town bloom over the summer and attract even more shoppers to Swaffham's fantastic independent retailers."
 
Tony Calladine, East of England Regional Director, said: "It's great to see these lovely natural touches brought to Swaffham's town centre, making it a delightful place for people to visit and relax. The new trees and herb planters will add to the character of the area, making it a special place to spend time. Historic England is pleased to have helped with this investment working in partnership with the Council"
 
Cllr Ian Sherwood and Cllr David Wickerson, Swaffham Breckland Ward members commented: "We fully endorse this new project and welcome this funding from Historic England and the Breckland's Market Town Initiative, helping make the centre of Swaffham greener and more attractive to shoppers and tourists visiting our marvellous Georgian market town."