Swaffham

• £2m secured through the Swaffham HAZ and Historic Market Towns programmes - including award winning masterplan for the Town.  For further information re Swaffham - An Historic Market Town
• Over £400k in grant funding to Town Centre and associated businesses and groups in recent years, with further £300k planned in next 12 months
• Over £150k invested in public realm and public amenity enhancements, including new green walls, green bus shelter and public spaces 
• Major events programme supported across the Town through Cultural Consortium
• 5 new high street businesses and 8 jobs supported through the Meanwhile scheme (DSB Tools, Wartime & Vintage, The Twisted Broomstick, Holey Moley Crafts, Radiant Vibes)

Swaffham is located 30 miles from Norwich, it is a pretty market town with many Georgian buildings scattered around the market place.  The Butter Cross is an interesting feature in the town and is situated in the market place. It was erected in 1783 AD and comprises eight stone columns and a dome featuring a figure of the Goddess Ceres.

Interesting facts about Swaffham

• The church of Saint Peter and Saint Paul is one of only a few churches that have angels carved in wood instead of stone, around the top of the walls
• It is thought that Swaffham was a favourite of Lord Nelson
• Stephen Fry, comedian, actor and writer is associated with Swaffham
• Howard Carter, archaeologist who discovered the tomb of Tutankhamen lived in Swaffham

The Town Delivery Plan presents detailed evidence and recommendations for deliverable and impactful interventions that can be delivered  over the next ten years. These interventions  are designed to have a positive environmental, social and economic impact.

The plans present a robust evidence base and justification for action based on qualitative and quantitative research done by our professional consultants, Hatch and We Made That. They are the result of extensive desktop research and data gathering, as well as numerous stakeholder consultations and workshops, surveys, and engagement work with residents and businesses. They represent the ideas and ambitions of the people that live, work and trade in the town.

Partnership working was key to producing each of these plans. The council emphasised the need to bring together partners, planning and decision-making bodies, businesses, and residents for all stages of this process. The involvement of other partners in the delivery of the Plans will be key. To succeed and create real change, this project has recognised that it must bring stakeholders together.

Swaffham's Town Delivery Plan 2021-31 (PDF) [19MB] (opens new window)